Euromaidan and the prolonged crisis in eastern Ukraine have led to an increase in support for the EU among Ukrainians and have shown how dangerous it was for the EU and Ukrainian authorities to neglect an information campaign. For 23 years, the independent state has paid no attention to the role of dialogue inside the country. A significant part of the population of eastern Ukraine believe their countrymen from the western part are fascists, and that the European Union could be a threat to their own traditions and beliefs. At the same time, Russian propaganda, although based on incorrect messages, is very effective. Therefore, an information campaign coming from the EU, but organised in cooperation with Ukrainian partners, can now play an important role.
Publication supported by a grant from Iceland, Liechtenstein and Norway through the EEA and Norway Grants and co-financed by the Polish funds (Project “Mapping Polish and Norwegian Perspectives on Regional Integration in Eastern Europe” organised by Collegium Civitas in cooperation with PISM and NUPI).